Office of Research, Innovation and Commercialization
Virtual University of Pakistan

Learn More

Research Publications and Citations

Dr.Muhammad Umair Chaudhary (Dr. Muhammad Umair Chaudhary, Nadia Saleem, Aemen Khalid)

Media is considered the fourth pillar of society. Duringapandemic, the media's role becomes more important as itcanplaya pivotal role by educating the masses and making them more aware of the diseaseand its mitigation measures. The presen....

Dr.Muhammad Umair Chaudhary (Dr. Muhammad Umair Chaudhary, Dr.Abdul Ghani, Dr. Tasaddaq Hussain, Dr. Shahid Minhasn, Dr. Usama Iftikhar)

Social media is known to be a platform for sharing ideas, thoughts, awareness including the exchange of political awareness and political ideas, etc. Different social media tools such as Facebook, WhatsApp, Twitter, YouTube, Instagram an....

Dr. Ammad Aslam Khan (Muhammad Shahryar Ali, Farah Babar, Anees Fatima, Muhammad Awais Shafqat, Bisma Asghar, Nimra Ilyas, Maheen Fatima, Ayesha Liaqat & Muhammad Aslam Gondal )

CpG islands (CGIs) are aggregation of CpG dinucleotides in the promoters of mammalian genes. These CGIs are present in almost all the housekeeping genes and some tissue-specific genes in the mammalian genome. Extensive research has been don....

Dr. Ammad Aslam Khan ()

ADAM proteins have long been known for their vital role in fertilization in mammals. There are at least 34 Adam proteins found in mammals, many of which are expressed exclusively or predominantly in male reproductive tissue. This current re....

Nadia Saleem (Dr.Muhammad Umair Chaudhary, Fiza Ashfaq)

The study is aimed to analyze the portrayal of Islam and Muslims through the content that is being disseminated by western media all over the world. Nowadays, the perception about any nation, religion, and society is building through media ....

Dr.Muhammad Umair Chaudhary (Shamim Akhter, Luigi Pio Leonardo Cavaliere, Dr. Abrar Hussain Qureshi)

Undoubtedly, 21st century is the era of technology. Technology has revolutionized every walk of life. It is the greatest blessing of Allah for all humanity. It is the mother of civilizations, arts and sciences. People’s living style has bee....